RedPODMedia

Every product development cycle happens in stages, which move from generating a concept to finalizing a market-ready product. But the one-million-dollar question involves identifying the best stage to start implementing your new product development marketing strategy.
You can start the marketing process at any stage, depending on your company’s overall business strategy. In some cases, the product itself can dictate the timing of marketing initiatives.

Most companies use a universal marketing playbook for every new product. Although this approach is effective, it ignores market volatility and changes in consumer behavior. If left unaddressed, these changes could lead to pitfalls and massive losses incurred during the new product development process. Close to 90% of companies unable to establish a suitable go-to-market strategy fail. To avoid these losses, your company needs a go-to-market strategy for every new service.
Here at RedPODMedia we work with you through the full development lifcycle, from concept through to fruition and onwards, helping you realise your market to its full extent.

• Conceptulisation
• Brainstom new ideas
• Shape A Marketing Strategy
• Testing and product launch
• Geographic trends
• Platform Development

Having a marketing strategy that foxuses on growing you businessand helping your customers understand your brand is one of the many ways that RedPODMedia can help you stay ahead of your competition.

Data driven strategies help us maximize your results, brought together by industry leading professional, we are able to help you produce a marketing campaign that ensures brand uptake in a measured content driven format that allows your product to truly connect with your target audience.

Creative Development

Our in-house production allows us to reduce time to market which enables us to control the content, reduce costs and provide a higher end product for our customers. Adding to that targeted amplification of our campaigns through the use of our extended influencer connections as well as measured reporting provides for increased brand uptake and impact.

OUR WORK

The quality of our work can be seen in the products we represent and the brand recognition they now enjoy.

As one of our clients once told us, the best recogition a company could hope to have is for their products to be identified as easily as a child to their mother.

Creating an airtight marketing strategy for your new product is essential to improve sales. But you must apply the right marketing plan and continue to adjust it to match ever-changing market demands. Also, you need a go-to-market strategy for your product to reduce the estimated time to launch. What do your marketing strategies look like for new product development? Let us know, let us help.